We’ve Won a Webby!

Exciting times at El Mys: Intel’s The Chase Experience has scooped the jury award for best use of online media at the webby awards! We developed this web-based version of viral video ‘The Chase’ last Spring, using HTML5 and JavaScript to play out the fast-paced narrative across 80 dynamic browser windows. Sequencing the separate windows and video files to a single audio timeline, and getting it to work across all major browsers, was a tough challenge – and it’s good to see it all pay off.

We worked with our longstanding client Nexus Productions on the project, which you can read more about here. Out of the thousands of entries, we made it to the final five nominees in the category – alongside some great work from Nike, Perrier, Philips and Reebok. So it was a real honour to be picked out by the jury for their top prize.

Cinematic experience

Our latest project is an immersive website for Tacita Dean’s new commission for the Tate Modern’s Turbine Hall. The twelfth work in the high profile Unilever Series, FILM is an 11-minute silent 35mm film projected onto a huge white monolith at a darkened end of the space.

Tate’s new site is a journey through a series of cinematic tableaux, guiding visitors through the analogue film making process. El Mysterioso collaborated with Nexus Interative Arts director Woof Wan-Bau on the project, continuing our long-standing creative relationship with the production company Continue Reading →

Divide and conquer

El Mysterioso first started working with Nexus Productions back in 2009. Since then, the award winning production and animation studio has continued to evolve – recent work ranges from Honda and Coca-Cola spots, to a stunning animated sequence for Harry Potter and the Deathly Hallows. Continue Reading →

When I’m tweening windows

Intel’s ‘The Chase’ was one of the biggest viral hits of 2010, with over 2 million views on YouTube (and counting). The video stars female action hero Eva, pursued by a posse of bad guys through windows on a computer desktop. The breathtaking chase sees Eva dodge her way through websites, banner ads, video games, an iTunes library, Microsoft Office, Facebook, Photoshop and Google Streetview. The animation was directed by Smith & Foulkes – working at our old friends Nexus Productions – and shot by Bourne Trilogy cinematographer Oliver Wood. Continue Reading →

Nexus Productions

If you were wondering why we haven’t posted for a while, it’s because we’ve been busy working on a new website for Nexus Productions. Their work includes an Oscar nominated short, Grammy nominated and MTV Award winning music videos, and Cannes Grand Prix, Gold Lions, and Black D&AD pencil winning commercials.

The new site features drag and drop playlists, a client extranet and customisable showreels that are replacing hard copy DVD reels.