Retail therapy

Apr 2011

Fashion Targets Breast Cancer (FTBC) was set up by Ralph Lauren in 1994, after the designer lost a close friend to the disease. Over the past 15 years, the campaign has raised millions in the UK alone through the sale of FTBC’s famous target t-shirts.

This year high street retailers including M&S, Topshop and River Island have produced FTBC clothing and accessories, with 30% of each item purchased going to Breakthrough Breast Cancer. We were pleased to help out on the digital side of the campaign, creating a Look Book app for the FTBC Facebook page where charitable shoppers can browse the whole collection.

All over the earth

Oct 2010

El Mys have been helping BBC Earth set up a series of Facebook competitions. Our entry form (built with FBML) is featured on BBC Earth’s American and Australian Facebook pages.

Plans are afoot to roll out the project in other parts of the world, but for now you’ll need to be in America or Australia to take part. If you are, head over to your national BBC Earth Facebook page for a chance to win some stunning DVDs. Good luck! Continue Reading →

Social party

Oct 2010

Party Wars is the next Living TV show to get the El Mys chat aggregator treatment (see ‘Talking Tyra’ and ‘Love Social Buzz’). To have a look at our integrated Twitter and Facebook application, head over to partywarschat.livingtv.co.uk. Our software collects all the latest buzz about the show on both social networks and automatically brings in the latest tweets and Facebook posts as they happen. And as if that wasn’t enough, Party Wars fans can add their own tweets/posts straight from the site and join the conversation with the Living TV editors straight from the site. Party time! Continue Reading →

Talking Tyra

Oct 2010

El Mysterioso’s social chat aggregator for Britain’s Next Top Model was a big hit (see ‘Love Social Buzz’). So much so, that Living TV decided to use a similar service for the American version of the show. Now you can follow all the gossip about Tyra and the would-be models at http://antmchat.livingtv.co.uk/

Thanks to the easily extensible nature of our original application, it was a breeze to roll out the America’s Next Top Model version (with new search terms, design and graphics). As before, it searches Twitter and Facebook for relevant posts and displays them in a live updating stream. Users can sign in from either social network and join the conversation with the Living TV editors straight from the site. Enjoy the show! Continue Reading →

Facebook tales (Inspired by Iceland)

Jul 2010

El Mys built a Facebook app for people to share inspirational stories, photos and videos about Iceland. Our application was part of a wider campaign by the Icelandic government to promote tourism, and was launched to coincide with ‘Iceland Hour’.

In his Iceland Hour address, President Ólafur Ragnar Grímsson said: ‘The people of Iceland have always been proud and honoured to share our country with others, to invite you to enjoy the contrast and the colours Continue Reading →

Love social buzz?

Jul 2010

Virgin Media wanted a site that could capture the social media buzz surrounding their TV shows, starting with Britain’s Next Top Model. Our application searches for posts about the programme on Twitter and Facebook, then collates them into a single live stream. Virgin can curate the search, adding in new terms as the series progresses, and interact directly with their audience in real time.

With a little tweaking, we can add in whatever social network is flavour of the day (hello Google Buzz and Diaspora, goodbye MySpace), and we’ll be rolling out new versions for other Virgin Media shows soon. Watch this space…

A night in with Grey’s

Jan 2010

Grey’s Anatomy wanted to promote the ultimate girls night: an evening on the sofa enjoying the series six premiere. As part of a broad integrated campaign we built them a viral microsite, featuring an email invitation designed to keep the men out of the way.