The latest from El Mys

Divide and conquer

| Nexus Productions

El Mysterioso first started working with Nexus Productions back in 2009. Since then, the award winning production and animation studio has continued to evolve – recent work ranges from Honda and Coca-Cola spots, to a stunning animated sequence for Harry Potter and the Deathly Hallows. Continue Reading →


Croydon calling

| Allders

We’ve been very busy working on a site for venerable British department store Allders, founded in Croydon by Joshua Allder in 1862. As one of the UK’s largest department stores, they needed to establish a web presence to compete with the likes of John Lewis, House of Fraser and Debenhams. Continue Reading →

When I’m tweening windows

| Intel

Intel’s ‘The Chase’ was one of the biggest viral hits of 2010, with over 2 million views on YouTube (and counting). The video stars female action hero Eva, pursued by a posse of bad guys through windows on a computer desktop. The breathtaking chase sees Eva dodge her way through websites, banner ads, video games, an iTunes library, Microsoft Office, Facebook, Photoshop and Google Streetview. The animation was directed by Smith & Foulkes – working at our old friends Nexus Productions – and shot by Bourne Trilogy cinematographer Oliver Wood. Continue Reading →


With Fry on our side

| Onagawa Supporters

Stephen Fry tweeted a quick blog we put together for Onagawa Supporters earlier this month. Onagawa is a small town in north-east Japan that was destroyed by the tsunami of 11 March 2011. The UK-based organisation is trying to help raise funds to rebuild the community through its football club, Cobaltore Onagawa.

Onagawa Supporters was also featured in an article by the Wall Street Journal, and on its busiest day the site had over 5,000 page views. Here’s hoping the campaign stays in the spotlight until Onagawa gets its feet back on the ground.

Retail therapy

| Fashion Targets Breast Cancer

Fashion Targets Breast Cancer (FTBC) was set up by Ralph Lauren in 1994, after the designer lost a close friend to the disease. Over the past 15 years, the campaign has raised millions in the UK alone through the sale of FTBC’s famous target t-shirts.

This year high street retailers including M&S, Topshop and River Island have produced FTBC clothing and accessories, with 30% of each item purchased going to Breakthrough Breast Cancer. We were pleased to help out on the digital side of the campaign, creating a Look Book app for the FTBC Facebook page where charitable shoppers can browse the whole collection.


Auntie’s bloggers


We were huge fans of BBC’s Human Planet when it aired on British screens earlier this year. So it was brilliant to be asked to help spread the word to overseas viewers for BBC Worldwide.

Billed as ‘an awe-inspiring, jaw-dropping, heart-stopping landmark series’, Human Planet explored mankind’s relationship with nature in an array of extreme environments: oceans, deserts, arctic, jungles, mountains, grasslands, rivers and cities. We helped the Beeb launch a blog to keep US and Canadian audiences up to date as the show hits their screens.


ELLE Mysterioso

| ELLE Decoration

ELLE Decoration, the world’s best-selling homes magazine, asked El Mysterioso to develop their online presence. As the first step in a larger digital strategy plan, we created a single page layout that showcases a selection of the current month’s contents and editorial letter.

This is ELLE Decoration’s first website, so the data capture form and site analytics will help them build up a picture of their online readership. Stay tuned for more developments.


Every rose has its <form>

| Mulberry

To celebrate Valentine’s Day, El Mysterioso teamed up with Daniel Brown and Mulberry to create ‘Love Blossoms’ – a chance for romantics everywhere to send a unique digital artwork to their nearest and dearest.

Users could choose a seed wrapped in one of this season’s Mulberry patterns, which would be sent to their loved one and then blossom into a unique generative flower in front of their eyes.

The campaign ended after Valentine’s day, but you can see Danny’s beautiful artwork on the Mulberry site.


It’s Contagious

| Contagious Magazine

As 2010 draws to a chilly close Contagious Magazine have put together another ‘Most Contagious’, a roundup of the year’s biggest trends, campaigns and technology. In the past, they have released their report as a downloadable PDF document. This year they wanted to make it available in a new format that made it easy for people to access the content and share it across various social networks. El Mysterioso designed and built, an accessible website with a touch-enabled mobile version that looks great on iPads, iPhones and Android handsets. Continue Reading →


Dancing in the streets (with OK Go)

| Range Rover

Range Rover have teamed up with LA-based band OK Go to produce ‘Dance through your city’, a project to ‘create an amazing, geo-mapping, street parade in celebration of their home city’. Using GPS technology and the iPhone or Android app, fans can draw their own geo-art using the streets of their hometowns.

We built a site to help fans along with a gallery where they can upload images and video. We also included a chat application that brings together live feeds from Facebook and Twitter. Continue Reading →