Muse of the world
El Mysterioso is super excited to announce the launch of our latest project: The Muse (themuse.tv), an independent online fashion community offering a mix of street fashion, style tips and approachable advice for young women aged 16-24.
Editorial content on The Muse includes fashion news, competitions, curated ‘looks’ and video episodes. Anyone can sign up to be a ‘Muse’, earning points for participating and sharing on the site. All editorial and user content can be shared and the most active members are rewarded with special discounts, exclusive event invitations, additional content and vouchers for their favourite shops.
Muses can add items to their personal ‘Locker’ from anywhere on the web via a browser bookmarklet, or by taking photos using the iOS and Android mobile app. Items saved in lockers can then be collated into a ‘Scrapbook’ via an intuitive interface that allows users to add, resize, drag and layer individual items, powered by HTML5 canvas.
The Muse was built using a responsive design framework, delivering a quality experience to the platform’s users no matter how large (or small) their display might be. We’ll be keeping a close eye on how it goes down with the web-savvy fashionistas of today.