The latest from El Mys

Facebook tales (Inspired by Iceland)

| Projects

El Mys built a Facebook app for people to share inspirational stories, photos and videos about Iceland. Our application was part of a wider campaign by the Icelandic government to promote tourism, and was launched to coincide with ‘Iceland Hour’.

In his Iceland Hour address, President Ólafur Ragnar Grímsson said: ‘The people of Iceland have always been proud and honoured to share our country with others, to invite you to enjoy the contrast and the colours Continue Reading →

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Love social buzz?

| Projects

Virgin Media wanted a site that could capture the social media buzz surrounding their TV shows, starting with Britain’s Next Top Model. Our application searches for posts about the programme on Twitter and Facebook, then collates them into a single live stream. Virgin can curate the search, adding in new terms as the series progresses.

With a little tweaking, we can add in whatever social network is flavour of the day (hello Google Buzz and Diaspora, goodbye MySpace), and we’ll be rolling out new versions for other Virgin Media shows soon. Watch this space…

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Intoxicating…

| Projects

Intoxicology is the brainchild of Andy Pearson, a drinks specialist described by Theme Magazine as ‘The Jamie Oliver of Drink’. El Mysterioso developed the Intoxicology website, a mega helpful resource for cocktail drinkers everywhere. Continue Reading →

Intoxicology

The Final Debate: A Statistical Analysis

| Studio

So David Cameron may have come out top in the instant polls, but what do the statistics say?

Well, distribution between the speakers in terms of opportunities were very even. In the BBC transcript (pdf file) Brown and Cameron both produce 34 paragraphs of text, with Clegg only 2 behind, whilst David Dimbleby vigorously maintained control of proceedings, with 81 paragraphs to his name.

It may come as a surprise that ‘tax’ and ‘cut’ were the terms that Brown stuck to very tightly (counts of 55 and 30 respectively). Cameron got in 37 counts of ‘government’ and Clegg went in for ‘money’ and ‘pay’ more than either of his opponents.

Continue Reading →

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Prime Ministerial Debate… part deux

| Studio

Another week, another debate, another textual augmentation from El Mysterioso… After Nick Clegg’s surprise ‘victory’ last week, Brown and Cameron were under pressure to deflect attention from Britain’s new ‘hope’.

‘People’ and ‘country’ were still the most common terms, but ‘money’ and ‘system’ made way for ‘Europe’ and ‘change’. Have a look for yourself here.

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The Prime Ministerial Debates Get Augmented

| Studio

Time for the first El Mysterioso studio project: using ‘augmented textuality’ and rhythm analysis to decipher the rhetoric in the General Election leadership debates.

We have indexed the most frequently used terms, and you can click on the most popular ones to map their occurrence in the transcript using bezier curves (rendered on an HTML5 canvas underneath the body of the text). The control points of the curves pull towards each new utterance of the top terms (at the moment, the control is not mapped to any mathematical formulation of gravity. Feel free to get in touch if you have ideas about that).

Have a look at it here.

Continue Reading →

augmented-debate

‘You’re gonna need a bigger boat…’

| Studio

El Mysterioso are proud to announce that we have moved to a nice shiny studio in Hoxton. Ok, maybe it’s not that shiny. But it’s pretty awesome, and finally there’s the extra space we need to expand. World domination will surely follow.

We’ve also been busy working on our new website, and are just finalising the designs. The new site will go live in the coming weeks, but we’ll keep updating this blog in the meantime.

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A night in with Grey’s

| Projects

Grey’s Anatomy wanted to promote the ultimate girls night: an evening on the sofa enjoying the series six premiere. As part of a broad integrated campaign we built them a viral microsite, featuring an email invitation designed to keep the men out of the way.

Grey's Anatomy

Time for a beer

| Projects

While life in the fast lane is all very well, at San Miguel they believe it’s important to take things slowly occasionally. To create a bit more in our every day lives, El Mys developed a site dedicated to taking yer time.

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